Facebook

Everyone doesn’t use Facebook. But it’s starting to feel like some day they might.

There are a little more than 7 billion people in the world, and-more than 1 billion of them are now checking Facebook every day, the company said when reporting its third-quarter earnings today. In other words, about 1 out of every 7 human beings checks into Facebook each day.

“Mobile continues to drive our growth,” Facebook’s chief financial officer David Wehner said today during the call with investors. Nearly 1.4 billion users check in to Facebook on their mobile phones each month, including 1 billion users on Android phones, the company said.

That’s crucial as mobile advertising becomes increasingly important to Facebook’s business. The company said that in the past quarter mobile advertising accounted for more than three quarters of its advertising revenue.

So, yeah, those numbers are huge. But Facebook isn’t just thriving with its flagship service: it is also seeing a sizable audience flock to the other social apps it owns.

Instagram now sees 400 million users, Messenger has 700 million, and Whats App has 900 million. Facebook’s CEO Mark Zuckerberg said today, “The amount people want to share and create is boundless.”

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