IT’S OFFICIAL: WEDNESDAY (not Tuesday!) September 9 is the Apple event. The event will be held at the Bill Graham Civic Auditorium in San Francisco, which is larger than the “town hall” event space on Apple’s campus in Cupertino. Traditionally, larger spaces usually imply larger, more important announcements.
Apple included a cryptic message with its event invite—”Siri, give us a hint”—but our safe expectations for the event are fairly straightforward. Apple is likely to release “S” versions of the iPhone 6 and 6 Plus designs with faster internals, better cameras, and Force Touch support among a handful of other features. Those phones will arrive alongside iOS 9, which is usually released to existing iDevices a couple of days before the new phones are available.
Aside from the phones, a new Apple TV is said to bring much faster internals along with a redesigned remote control and a new version of the iOS-derived Apple TV OS that supports Siri, more robust search, and a full App Store and SDK for developers. This would be the product’s first major update since 2012. What’s not clear is how many of these software changes will (or even can) be backported to the current Apple TV, which Apple has been selling for $69 since March of this year.
There are some other rumors about this event, but they’ve generally been shakier. Some have predicted a smaller or cheaper iPhone to take the place of the iPhone 5C at the mid- or low-tier of the lineup, and others have said that Apple will bring out one or more new iPads to showcase iOS 9’s new multitasking capabilities. Reports haven’t been able to agree on these rumors, however, and we wouldn’t be surprised if Apple chose to reveal new iPads in October as it has every year since 2012.
Whatever Apple announces, we’ll be at the Graham Auditorium in early September. In recent years, the space has primarily been a concert venue for large, modern touring acts coming through San Francisco. However, the auditorium is physically near the former location of Brooks Hall, where the company announced the Apple II once upon a time. No matter what happens, we’ll be on scene to liveblog the event and get some time with anything we can put our hands on. Full reviews of the new hardware and software will follow in subsequent days and weeks.